Tourism QLD calls massive global pitch

• Tourism QLD launches pitch
• Plans for new global campaign
• Govt boost to marketing budget

Global - Tourism Queensland has announced a pitch for its massive advertising account and signaled its intent to launch another global campaign next year to follow the hugely successful ‘Best Job in the World' promotion.

According to overseas media reports, Tourism Queensland also now has new state funding which boosts its marketing budget to over AUS$50 million. In a bid to lure more tourists to Queensland, the state government has given it an extra $35m over the next three years.

The tender has called for expressions of interest from agencies, with the tourism body inviting agencies "to tender for the provision of a new global creative concept".

Clemenger Harvie Edge Brisbane, which is part of Omnicom, handles most of Tourism Queensland's brand work but there are a number of rostered agencies which look after its advertising. One is CumminsNitro Brisbane, recently accquired by Sapient, which created ‘Best job in the World'.

The tender also said Tourism Queensland is looking to an agency with a Queensland presence that can service its network of 14 worldwide offices.

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