Chivas taps up lifestyle in Singapore

CHIVAS   RETAIL   EXPERIENTIAL

Singapore - Chivas Regal has teamed up with Imaginings to open an experiential restaurant bar in Singapore, titled KPO, allowing greater interaction for consumers with the brand.

KPO is located on the intersection of Orchard and Killiney Road and features a Chiva whisky pairing menu, Chivas cocktails and limited edition designer packs will be on sale.

Imaginings has worked with Chivas to launch KPO, Jaab has worked on the creative and branding, and MS&L is handling the PR.

Alfred Goh, Chivas Regal brand manager at Pernod Ricard Singapore, said in a statement: "Imagining's vision of boldly going where no one has in the pursuit of the finer things in life is a perfect complement to Chivas Regal's brand promise of unique, quality experiences. With this in mind, we saw KPO as the perfect opportunity to collaborate with like-minded people in transforming a historical landmark at the heart of Orchard Road into a multi-sensorial restaurant-bar experience with good food, drinks and entertainment."

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