Urbanscapes: Seriously, what are you doing?

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• One-day user-generated creative arts festival gets big social media following
  
• Will use social media like Facebook and Twitter to shape event agenda
• Sponsors include Celcom and Alliance Bank
  

Malaysia - Organised by KLue, Urbanscapes is shaping up to be an interesting experiment as an all-day user-generated creative arts festival where social media such as Twitter and Facebook actions shape the day's agenda.

With close to 3,100 fans already signed-up on Facebook, the organisers are expecting around 8,000 to 10,000 to turn up to the festival - play an active role during the one day festival.

"We have been hash-tagging our tweets and encouraging the community to do so; hence, if you do a search for the keyword ‘urbanscapes', you will see many people tweeting about the festival and I'm sure on the day itself, there will be many from the community tweeting about their festival experience," said Adrian Yap, CEO of KLue. 

He added that the reality is that social media is conversation by and large, and "you can't force people to talk about things they don't care about". 

"You have to give them something compelling and relevant to talk about. That has to be the focus - the subject matter rather than the medium. Once you get that right, the rest will take care of itself."

Urbanscapes will feature involvement from KLue's sister publications Junk and Tongue In Chic.

This year's sponsors include Celcom XPax and Alliance Bank, who created Twitter wall/screens, photography activities/contests and the postcard art project, respectively, for the festival day. 

Media partners for the festival, which is on 27 June,  include Malaysia Today, Hitz.fm and X.fm.