Carat secures Nokia's global media account

CARAT   NOKIA   MEDIA

• Carat bags Nokia globally
• Replaces MediaCom 
• Takes over the account in 3rd quarter
  

Global - Aegis has bagged global media buying and planning duties for Nokia after a review that included Publicis Groupe's ZenithOptimedia.

Pekka Rantala, Nokia SVP global head of marketing, said: "We were looking for a partner that offered digital media excellence to accelerate Nokia's move into solutions marketing."

"The objective of the review was to identify the optimal media solution for meeting Nokia's evolving requirements for consumer-led, innovative and creative outcome-based media planning and buying across the globe," he said.

Carat's assignment covers all countries in which the teleco giant markets its products. The transition will be completed in most of regions in the third quarter of 2009, with the exception of India and Middle East/North Africa, which have an extended transition period, the statement added.

"We believe that innovation will be an important component to improve the effectiveness of media communications in the future. Carat will add value especially in strategic planning and offer strong digital capabilities," Rantala said.

The account was previously handled by WPP's MediaCom.

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