Cazbaa reappointed to Felt publicity brief

Cazbaa Communications has been reappointed by homegrown multi-label fashion boutique Felt to handle its local publicity initiatives on a retainer basis -- the agency last worked on a six month project with the client during which it helped the latter launch its boutique in Singapore.

Harlina Karim, PR director at Cazbaa called the reappointment "an affirmation of the effectiveness of the work that we do". Publicity efforts will comprise event management as well as media relations initiatives, pitching a range of story angles to the media ranging from the showcasing of products to the personalities of the owners to the individual designers behind the labels on top of photo opportunities for the boutique.

Felt, which targets "modern, unconventional women", carries fashion and accessories from cult labels from Australia, New Zealand and the UK as well as up-and-coming local designers. "Ultimately, we want the Felt name to be synonymous with good designs that are unique and known to every fashion-conscious Singaporean woman," said Karim.