Sun TV Network gets new COO

India - Sun TV Network has appointed Ajay Vidyasagar as the new chief operating officer with immediate effect.

Vidyasagar comes from STAR India, where he worked for 14 years and was most recently president for content and new media.

He started his stint with STAR in 1996 as part of the Chennai team and subsequently shifted to Mumbai. During his tenure with STAR, he was also the commercial director of Channel V, the network's music channel.

In 2000, when STAR acquired Vijay TV, a Tamil general entertainment channel, Vidyasagar moved down south as head of the group's regional business, where he was appointed general manager, regional channels, STAR India.

Vidyasagar, to his credit has several innovative marketing strategies to promote STAR Network's channels. During his tenure with the group, he headed the licensing and merchandising functions of STAR and as head of STAR India's new media function, he was responsible for the overall operations of the network's Internet business. 

Vidyasagar has also dabbled in advertising and was associated with O&M, Bengaluru, where he spent about six years. He left the agency as account director.

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