Illuminant boosts digital with Sinotech deal

SINOTECH   ILLUMINANT PARTNERS    PARTNERSHIP 

Beijing - With a move to digital integration Illuminant Partners has formed a partnership with SinoTech that will boost its digital marketing offering for clients in China and across Asia.

"We are one of a movement of new-style PR agencies offering highly-digitally integrated campaigns to our clients, " Simon Cousins (pictured), chief executive for Illuminant Partners said.

He explained that not all PR agencies are embracing digital and the partnership with Sinotech Group will boost its digital capabilities in the technical department.  

"Staying ahead of the digital curve is the differentiating factor in our ability to achieve superior communications outcomes for our clients," he added.

SinoTech Group, a full service digital marketing company, will support Illuminant Partners with digital solutions such as Online Reputation Management, search and social media marketing as well as online analytics and measurement tools.

Mathew McDougall, CEO for SinoTech Group said, "They (Illuminant) are an independent PR firm of a similar age to that of SinoTech Group and have a very professional approach to their clients."

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