Smartphone demand skyrockets

• Smartphone in demand in APAC
• Ease of use prime concern
• Survey sponsored by LG
  

Regional - The demand for smartphones in Asia Pacific is soaring, according to a survey conducted by CNET which found 86% of the respondents in the region hope to buy a smartphone in the near future.

The survey, further concluded that the operating system of the smartphone and an easy user interface are the most important considerations while purchasing a smartphone. In line with this, as much as half of the respondents prefer Windows Mobile operating system (OS) with smartphones, owing to its familiarity and features such as full internet browsing, email and social networking capabilities.  

The survey, which was sponsored by LG, aimed to understand the perception of smartphones in Asian consumers and covered close to 2000 respondents in markets such as Singapore, Malaysia, India, Indonesia and the Philippines.

Critical concerns about smartphones included high prices and bulky design. Due to the fact that smartphones are the most advanced handsets, the respondents perceived smartphones as unaffordable, the survey added.

In a marketing push, members of the public who participated in the survey stand a chance to win one of five of LG's latest smartphone. CNET Asia and LG will select five participants that provided the most constructive answers.

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