BLOG: PR and marketing battle it out
Published: Jun 15, 2009
PR professionals Mary Devereux and Anne Peirson-Smith have come together to produce a book on public relations, examining the rapid expansion of the PR industry across the Asia Pacific region.
While the book investigates the impact of digital media as a common unifying theme, it seems to suggest that PR is the preferred marketing strategic mix in integrated marketing communications.
Go to pitchhk to find out how PR and Marketing battle it out.
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