Creative reshuffle at RedCard

REDCARD   OGILVY   PAUL ANDERSON

Singapore - Ogilvy RedCard Singapore executive creative director Paul Anderson has left the agency, with Ogilvy Singapore group creative head Todd McCracken overseeing creative for RedCard.

The reasons for Anderson's departure are unknown. A spokesperson for Ogilvy said Anderson had left earlier RedCard this year and not been replaced, with group ECD McCracken overseeing all creative work for the agency. 

Robert Doswell, Ogilvy RedCard Singapore managing director, said in a statement that following Anderson's departure earlier this year "RedCard decided to open the doors to all creatives from across the Ogilvy group, to have the opportunity to work on Redcard projects".

"This way RedCard could tap into a large pool of talent and keep the work fresh. For RedCard this was a return to its roots - as this was the way it had operated when it was originally set up. We're pleased to say that it has worked, as over the last few months RedCard has picked up a slew of new business wins, such as Nike Football Southeast Asia, PSB and CIMB Bank," Mangham said.

Anderson joined RedCard from Bates in an art directing role in 2006. Before that the South African spent two years as CD at Lowe Vietnam, and had stints at Saatchi & Saatchi Hong Kong and in South Africa with Hunt Lascaris and The Jupiter Drawing Room.

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