Asian Youth Games taps up Facebook

• AYG launches public profile on Facebook
• 4,600 fans till date
• Campaign targets the youth
  

Singapore - As part of a publicity campaign for the inaugural Asian Youth Games (AYG) Singapore 2009, the  organising committee has launched a Facebook public profile targeting Singapore youths.

Since its launch on 8 June this year, the profile has so far garnered a base of 4,600 fans. In collaboration it is also running a contest asking youths to put up their best sporting photo, which would be put up to vote by users. The winner then gets a HP Mini.

"We strongly believes in active engagement for our clients' communications and Facebook with its inherent characteristics of a social network is the ideal platform. Not only can youths learn about AYG, Facebook allowed us to rally support and thereby creating the excitement of the upcoming AYG," Jennifer Loke, group account director aat Mediaedge:cia, the agency behind the campaign, said.

The inaugural AYG, which runs from 29 June to 7 July this year, is co-organised by the Singapore Sports Council and the Ministry of Education. The Games will feature nine sports - aquatics, athletics, bowling, basketball, beach volleyball, sailing, shooting, table tennis and football.

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