Perfetti Van Melle reworks China agency roster
Published: Jun 12, 2009
Shanghai - One of the world largest confectionery manufacturer Perfetti Van Melle has appointed Carat China to handle the bulk of its sweets brands, with ZenithOptimedia also joining its agency roster.
Carat China has been appointed to handle Mentos, Chupa Chups and Big Babol following a pitch against OMD and Mindshare.
ZenithOptimedia has been hired to handle another appointed to handle another Perfetti Van Melle brand, Alpenliebe.
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