More business for Sycamore

PUBLIC RELATIONS      PR   GOVERNMENT

• Britcham Singapore appoints Sycamore Consulting
• Tasked to raise profile

Singapore - The British Chamber of Commerce (Britcham) has appointed Sycamore Consulting to manage its external communications and raise its profile in the Singapore business landscape.

Britcham aims to promote and cultivate British business' interests in Singapore through over 700 British companies having a presence here.

"Singapore is an important hub for trade and tourism that gives British companies lots of opportunities.  Thus it is important that the profile and role of Britcham be well positioned among the business community and to the government of Singapore," Terry O'Connor, President of Britcham, said.

This marks another account win for the PR start-up following the Singapore National Co-operative Federation.

Sycamore Consulting was started by Sally Chew (Chew), a former Hill & Knowlton staffer and also former managing director of Batey Consulting.

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