Weber Shandwick Gain's digital head

• Weber Shandwick hires Matthew Gain to head digital
• Reports to Australia MD, Emma-Jane Granleese
• Newly created role
  

Australia - Weber Shandwick has recruited former Microsoft marketer Matthew Gain to head its digital communications practice in Australia and boost its regional practice in Asia Pacific.

Gain, who will report to Weber Shandwick Australia managing director Emma-Jane Granleese, was most recently citizenship and consumer PR manager for Microsoft's Consumer and Online Group in the United Kingdom.

"Bringing in someone with first-hand experience of client perspectives makes sense," Granleese said.

"What we wanted was someone who is as familiar with the digital possibilities as they are with clients' strategic communication needs, and Matthew represents the perfect combination."

In the newly created position, Gain's role will include the development and training of existing and new digital market champions throughout the Asia Pacific region.

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