NEW BUSINESS LEAGUE: PHD takes top position

PHD has reached the summit of the March media rankings, moving into the top spot over Mediaegde:cia. The swap of first and second place is one of the few moves in this month's table with Mindshare staying in third with its Ministry of Health and Nissan wins, despite losing Lenovo's South East Asia business, and MPG remaining in fourth.

Carat has moved into fifth place over its Interpublic-owned rival Universal McCann, which drops down a spot into equal sixth. WPP's Maxus has also moved up the ladder after it added the Center for Creative Leadership as a new client.

The bottom of the media rankings are rounded out by MediaCom and ZenithOptimedia, which did have some good news recently with the capture of Truimph. In the creative stable DBB is once again on top, the agency cementing its position with the win of Reebok globally.

But March has seen Y&R jump up two places to second following its appointment to the Ministry of Manpower account. Another big mover and shaker was Ogilvy, which moved up to third place after a stellar performance which saw it pick up Prudential, CIMB, Bel Group and SoyJoy. Y&R and Ogilvy's rise has seen both Euro RSCG and BBDO drop down a few places.

Apart from those manoveres the table is fairly stable, with McCann Worldgroup staying in eighth place despite winning Allergan's Latisse business. The only other big creative news of the month was Saatchi Lab dropping down the rankings thanks to the move of the Prudential account to Ogilvy.