More Martell for TBWA

PERNOD RICARD   TBWA   ADVERTISING   PROCUREMENT

• TBWA wins Martell pitch
• Appointed creative agency for Martell VSOP
• Tasked with below-the-line campaigns

Singapore - Pernod Ricard Singapore has appointed TBWA as the creative agency for Martell VSOP cognac in Singapore following a closed-door pitch called earlier in the year.

Starting from July, TBWA will be tasked with conceptualising and executing below-the-line campaigns for the account. The agency also manages the Martell Cordon Bleu global account.

"TBWA not only demonstrated a good understanding of the brand and business needs, but also impressed us with their fresh and creative ideas," Daren Ong, brand manager for Martell, Pernod Ricard Singapore, said.

"We look forward to our successful partnership and strive toward affirming Martell's market leader position in Singapore."