Comwerks wins People's Association account
Comwerks' Tan
Published: Jun 04, 2009
- People's Association selects Comwerks
- Decision follows multi-agency pitch
- Tasked to revamp website
Singapore - Government initiative the People's Association (PA) has appointed digital agency Comwerks Interactive following a multi-agency pitch.
The agency is now tasked to revamp the main website of the association in order to engage a much wider audience in Singapore. Comwerks had previously carried out a usability study commissioned by the client earlier this year.
"The reach of the PA is extremely large, touching almost all Singaporeans. We're exceptionally excited to help reinforce this connection with the new website," Keith Tan, creative director of Comwerks Interactive, said.
Comwerks has previously worked with government agencies and institutions including Ministry of Manpower, Ministry of Law, NUS, and NParks.
The PA is a government initiated social venture that aims to build cohesion and interaction in the society at large.