Aviva brings consumers' futures to life

• Aviva finds new way of engaging consumers
• Introduces interactive technology
• Event open to public at VivoCity

Singapore - Aviva has officially launched the ‘Futurator' in Singapore, a new interactive technology which allows the company to better engage with their consumers at a time where many have lost faith in financial institutions.

Using futuristic technology, not dissimilar to that seen on the Tom Cruise film Minority Report, the Futurator basically enables participants to interactively build their futures on screens with their own hands. The futures are projected onto two 16m by 7m wall projections, including the amount participants need to save to realise them.

The Futurator will be open to the public from 7pm to 12am nightly at VivoCity from 3-10 June. Touchscreen terminals will also be available from 10am to 7pm and S$10,000 worth of investment products will also be given away every night through a lucky draw. The campaign has been created and managed by BBDO\Proximity Singapore.

"I think all of the surveys we've done here in Singapore, and probably worldwide, show that there is more and more of a general disbelief or mistrust in big financial brands," Shaun Meadows, CEO of Aviva in Singapore and Hong Kong, said. 

"So what we're aiming to do with events like this, outside of our sponsorship and some of our day to day activity, is to try and change what people perceive of our brand."

Aviva aims to encourage more than 50,000 Singaporeans and to get them thinking seriously for their future. Recent surveys by the company showed that the recession has affected the aspirations of 58% of Singaporeans and that 61% are worried they won't have enough savings to live comfortably after retirement.

"The purpose of this is to try and reach consumers in an innovative way, getting them thinking about how they can plan for their future and how much their future will cost," Meadows said.

"We're a top five brand from a financial services perspective here in Singapore but some of our competitors have been here a lot longer. We're always trying to find different ways of putting across our message that are unique and challenging."