MARKETING TV: From paper to screens
Published: Jun 02, 2009
Greg Zorthian, global circulation director for the Financial Times, speaks to Marketing TV about the newspaper's response to the "e-reader" phenomena and how the FT's content is becoming available on all platforms.
E-readers are gaining popularity in the US since last August and Zorthian said Financial Times is the largest non-US paper after New York Times and Wall Street Journal to become the top three most popular newspaper to be read on e-readers.He speaks to Marketing TV on FT's strategy for the e-reader phenomenon and his thoughts if readers will give up newspapers for e-readers such as the likes of Kindle and Plastic Logic.
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