SPRG wins Subaru account

• Motor Image Enterprises appoints SPRG
• Regional distributor of Subaru
• Expanding in the region

Singapore - Motor Image Enterprises has appointed Strategic Public Relations Group as its public relations agency of record in the region.

This news follows Motor Image Enterprise's recent decision to sever ties with its former PR agency Communications DNA. Motor Image distributes Subaru in Singapore, South China, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and most recently, Vietnam and Cambodia.

"Motor Image's reach is fast expanding in the region, the latest being the distributorship for Vietnam and Cambodia. We need an agency that can promote our brand extensively, not just in Singapore, but in the region. In SPRG, we found a communications partner whose skills complement our needs," said Glenn Tan, group chief executive, Motor Image Enterprises.

"We are very excited about being given the opportunity to work with the Subaru brand. Our strong regional presence was one of the deciding factors to us being chosen and we are confident that we will be able to help increase Subaru's PR profile in their key markets," Edwin Yeo, general manager of SPRG Singapore, said.