LG pushes 3D technology via digital drive

Hong Kong - A month since LG rolled out an online campaign to promote its Arena KM90 handset that uses 3D technology, the site has attracted 70,000 visits with Facebook contributing 5,000 to that figure. 

The Cube It Up campaign aims to promote its flagship handset and introduce the new 3D user interface targeting fun seekers between 20 to 39 years old that are heavy users of mobile phones.

To highlight LG Arena's 3D cube technology, the campaign site uses 3D animation that allows users to navigate by clicking on the cubes to either enlarge or drag to rotate and see the faces that have been uploaded.   

The online campaign wants users to connect as many people as possible on the site by allowing users to send invites to friends through the campaign site or via Facebook.

The site syncs with Facebook Connect to allow users to upload their profile pictures directly on the 3D cube.

Now in its second phase with 3,000 registered members, visitors to the site have to get as many votes as possible and the final four with the most referral and votes get to win the LG Arena handsets.

The online campaign is supported by portal banners on websites such as Yahoo, On.CC, Apple Daily and ePrice while offline support includes mobile projection in Causeway Bay and Mongkok MTR, TV spots and outdoor posters.

Pixo Punch, the interactive arm of Pacific Link is the digital agency for this campaign.