Nestle milks Nespray 1+ benefits

• Nestlé Malaysia rolls out Nespray 1+ campaign
• Features celebrity Sheila Majid
• McCann Erickson handled creatives
  

Malaysia - Nestlé Malaysia has launched a McCann Erickson-created campaign titled 'Let Kids Be Kids' for leading growing-up milk powder brand, Nespray 1+.

The campaign covers TV, radio, press, print, out-of-home (OOH), consumer relationship marketing (CRM), direct mailers, in-store, events and public relations initiatives. It advocates a richer childhood through Nespray 1+ Active Protection and features celebrity Sheila Majid in her journey of motherhood.

"We are proud to be associated with Sheila as she is a positive role model for mothers in Malaysia. Our campaign emphasizes the maternal instincts of a mother in ensuring that her child receives the necessary protection in the journey of exploration and experiment," Ho Hau Chieh, business executive manager, Milks Business Unit, Nestlé Malaysia said.

A 30-second TV spot titled 'Curiosity' sets the overall tone of the campaign showing how Sheila Majid provides the protection her daughter needs through the product.

The campaign is expected to run until the end of 2009.