Jet Airways launches Reap campaign
Published: May 28, 2009
- Jet Airways Singapore appoints Reap
- Tasked to develop website
- Second task after Kids' Biennale
Singapore - Jet Airways has launched a Reap Interactive-created EcoAdventure initiative titled ‘Jet4Eco' in Singapore.
The digital project appointment comes after the agency developed an online platform promoting a youth program for the Kids' Biennale, part of Singapore Biennale 2008, for Jet Airways.
The 'Jet4Eco' campaign is the airline's latest drive to promote their new EcoAdventure packages which aims to preserve the natural state of the visited areas as well as improve the economic conditions of the locals. It is a joint effort with India Tourism and part of the airline's regional market development strategy.
The interactive campaign is also supported by radio promotions on 91.3 FM and brochures in Singapore.
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