M&C Saatchi wins Zicom account

India - Zicom Electronic Security Systems has moved its creative account from Mumbai based agency Cornerstone Communications to M&C Saatchi without a pitch.

Zicom provides electronic security systems for various establishments and government projects. The media duties, which were earlier with Carat Media, are currently handled by an in-house team.

According to Rajiv Sabnis, executive director of M&C Saatchi India, an integrated campaign will be launched soon.

"The focus will be on direct marketing and on-ground activation, along with television, print and OOH," he said.

Zicom has offices in over 30 cities across the country and offers electronic security products, such as burglar alarm systems, fingerprint executive locks and video door phones.

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