The Pitch: Langham's accidental orientalism
Published: May 25, 2009
There are some strange things happening with Langham Hotels in Hong Kong at the moment, which I think are in danger of insulting not only Hong Kongers, but cultural commentators and even the local tourism board!
For the past month or so Langham has been releasing a series of videos online, under the tagline of - Visiting Hong Kong is a "Big Deal". To communicate this "Big Deal" Langham has invented a series of bizarre circumstances which travelers to Hong Kong may experience.
Click here for the full blog posting.