Sentosa appoints OMD

Singapore - Sentosa Development Corporation (SDC) has handed its media buying and planning business to OMD following a pitch.

Marketing understands that OMD was against MEC and Starcom in the final round of the pitch.

"We are delighted with the decision and the entire team is very excited about the partnership. Sentosa is one of Asia’s most popular leisure destination and we look forward to taking the Sentosa brand out through even more active engagement through strategic media planning and communications by tapping into all aspects of OMD’s diverse offerings," Torie Henderson, CEO of Omnicom Media Group Singapore, said.