Former Naked chief heads to MediaCom
Published: May 22, 2009
Australia - Former Naked Communications Asia Pacific CEO Mat Baxter has resurfaced to join MediaCom in Australia.
Baxter (pictured), who abruptly left Naked in February this year, has joined WPP's GroupM agency MediaCom in the newly created role of chief strategy officer.
Baxter launched Naked in Australia in 2004 and has overseen its growth. At the start of 2008 Naked announced that it was expanding into China.
According to Australian industry publication AdNews Baxter starts in the new role next week.
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