Chang Beer inks regional F.A. Cup final deal

• Chang Beer and GAC Logistics regional sponsors of the F.A. Cup
• Caltex are sponsors in Malaysia
• Chang Beer are also sponsors of Everton, a finalist in this year's F.A. Cup

Regional - ESPN STAR Sports has unveiled Chang Beer and GAC Logistics as regional sponsors for next Sunday's F.A. Cup showdown between Chelsea and Everton, while Caltex is the sponsor in Malaysia.

The agreements mark the first time both Chang Beer and GAC Logistics have sponsored the F.A. Cup and the Thai beer maker will no doubt have been motivated by the success of Everton reaching the final this year. Chang Beer are current sponsors of Everton.

"Football is a sport that connects people, inspires them and gives them great pleasure," Achapong Aroonskul, VP of ASEAN for Chang Beer said.

"As a valued partner of Everton F.C., we are also delighted with the team's great achievement in the F.A. Cup this year and in line with our slogan of ‘Chang Celebrates Winning Moments', we are proud to be a part of every winning moment with both the team and the fans alike."

While GAC Logistics' decision to become regional sponsor was driven by the enormous popularity of the Premier League (including its F.A. Cup competition) across Asia.

"[It] clearly enjoys high viewership across the region," GAC Logistics Group VP, Bill Hill said of the F.A. Cup.

"This is the perfect opportunity for GAC Logistics to reach out to our target audience in key markets and bring the GAC brand right into their living rooms," he said.