Secret Garden awareness grows better on TV

• The World of Secret Garden to spend RM2 million on new product range
  
• TV will be the lead medium for the campaign
  

Malaysia - The World of Secret Garden will spend RM2 million on marketing for its newly launched Secret Garden Botanical product range.

The launch campaign began in April with TV the lead medium for the effort which also includes print ads in selected newspapers and magazines as well as radio.

Mohammad Razin Mohamat Noor, director, said consumer research has shown that TV is the best medium for its audience to take notice of Secret Garden's new products.

"Once we've piqued their curiosity, they will seek for it in the outlets... and we have trained promoters [there] to educate consumers of the new range and highlight the key products," he said.

The campaign also features point-of-sale materials.