Epson appoints JWT

• JWT appointed following five-way pitch
• No incumbent
• Regional business

Regional - Epson has selected JWT Singapore to handle its regional branding campaign, covering South and Southeast Asia following a five-way pitch.

The work will primarily focus on Singapore, Malaysia, India, Thailand and the Philippines. Ai Mai Ong, JWT Singapore associate account director, will manage the Epson account.

"We look forward to partnering with Epson to consolidate and streamline their regional marketing communication efforts." Angus Fraser, managing director of JWT Singapore, said. 

"We plan to leverage our regional knowledge to take Epson to the next level."

Vincent Sim, senior manager, Marcom & PR of Epson Singapore, commented: "We invited five agencies for this pitch and we felt that JWT's comprehensive and creative approach made the best sense for us. We were impressed with the passion and commitment displayed by the JWT team."