MMA consolidates APAC presence
Published: May 15, 2009
- MMA names APAC board of directors
- Includes both marketers and agencies
- To appoint a global chairperson next
Singapore - The Mobile Marketing Association (MMA) has named its elected board of directors for Asia Pacific.
This includes among others, Dilip Mistry, marketing manager - Mobile Microsoft, Sean Rach, managing director of OgilvyOne Worldwide, and Matthias Kunze, managing director of Yahoo Mobile Asia Pacific.
"The MMA, with the support of the new APAC board, will work to build a sustainable ecosystem for the mobile marketing industry in this region and be the leading association for consultation on key industry issues such as measurement and metrics, mobile advertising guidelines, codes of conduct and consumer best practices," Rohit Dadwal, managing director of MMA Asia Pacific, said.
The appointment of a new global chairperson and executive committees at both local and regional level is expected in June. MMA is a global non-profit trade association established to lead the growth of mobile marketing and its associated technologies.