Starcom Singapore boosts digital with new hire

Singapore - Ian Loon has returned to Starcom as its new strategic and operational head of its digital services for the Singapore office.

Loon, who left Starcom in 2007 to join Qais Consulting as a business manager, will be charged with strengthening Starcom's offering through the creation of a digital influence group. The group will work to expand digital knowledge and skills across the agency and provide diversity and innovation to Starcom's business.

"Today's vision and challenge for Starcom is for our talents to be master-craftsmen in multiple areas, and to stay ahead of the rapidly evolving environment in order to remain cutting-edge, all while meeting the paramount of being a profitable business," Gan Boon Guan, CEO, Starcom Singapore, said.

Loon, who has worked on brands like Western Union, Sony, Daimler and Standard Chartered Bank in his career, and has also previously had a stint at Batey Ads.