Lighthouse teams with EastWest PR to beef up analyst relations expertise

Regional - Lighthouse Analyst Relations and EastWest PR have formed a strategic alliance to offer enhanced analyst relations expertise to clients in the Asia Pacific region.

"Our clients were asking us for more depth than our interim partnership based in Australia; EastWest PR gives us regional reach," Duncan Chapple director of Lighthouse said in a statement.

"We look forward to extending the Lighthouse-developed offerings of counsel, measurement, and training through our network of offices in Asia Pacific. Together we will be able to bring clients a higher level of professionalism and local availability in Analyst Relations than is currently available in the market," Jim James, director of EastWest PR said.

The two companies will combine to provide best practice targeting, outreach, measurement and training services to clients who are looking to strengthen their analyst relationships in Asia.

Lighthouse, an analyst relations consultancy, started in 1998. Its clients include 18 of the 21 top business technology brands such as Cisco, Fujitsu, Hewlett-Packard and Motorola.

EastWest PR headquartered in Singapore has been in operation since 1995. It serves clients from 25 offices spanning 14 countries in Asia Pacific.