Cambert names Bang PR

Singapore - Cambert has selected Bang PR to handle media and communications for its range of health products under the Kordel's brand.

The appointment covers brands such as Vis-Guard, Bio-Liq Multi, Tri-Max, Organic VegeCal and Moblieaze, and Bang is expected to run a PR campaign from May to September this year. Cambert is one of the leading players in the dietary supplement market in Singapore and is the franchisee for Kordel's.

"In our increasingly health-conscious society today, it is of utmost importance that people recognize the issues surrounding joint health, an area of health that is often overlooked until pain seizes them. Through our publicity efforts for Kordel's brand, we hope to not only trigger brand recall but also increase greater knowledge on joint health among Singaporeans," Jessie Ho, managing director of Bang PR, said.