NETS launches marketing blitz

• NETS rolls out campaign
• Created by BBDO
• Cash-draw promotion also running

Singapore - NETS has launched an island-wide marketing campaign themed "Save & Win When You NETS it" which is being rolled out to retailers and service providers in the heartlands from grocery stores, pharmacies, taxis, leisure and entertainment sectors.

The BBDO Singapore-created campaign will run until 28 February 2010, and coinciding with NETS' 25 years of service in Singapore the company is giving out prize money of $2500 daily from 7 May to 7 July to consumers who perform a NETS transaction.

At the end of the promotion, there will be a draw where three winners stand to win cash prizes of $25,000 each. The aim of the campaign is to encourage consumers to actively use their NETS debit facility and to drive more cashless transactions.

"NETS is turning 25 years in January 2010. It has very much been a part of the Singaporean payment landscape. Over the years we have begun to truly understand our customers' desires and needs and offer them smart and savvy payment solutions," NETS assistant CEO Suman Balani said.

"We hope that with this campaign, we can continue to shape the payment landscape and allow our merchants and consumers to benefit from the discounts and incentives offered."

Also in line with the campaign, NETS is launching a jingle entitled "My Favorite Things" and have engaged a local celebrity, Jeanette Aw, to be the NETS ambassador for the campaign. The electronic payments provider has also signed on to be the preferred card partner at the inaugural Asian Youth Games to be held in June in Singapore.