Nivea puts a face to its name

Singapore - Nivea Visage has appointed local artiste Jade Seah as its brand ambassador in tandem with the launch of its new facial product range.

Yau Li Har, marketing director, Beiersdorf Singapore said Seah was ideal as she would be able to relate to the brand's target demographic of 16 to 28 year-olds.

"We hope to foster a closer relationship with our target audience with Jade Seah as spokesperson - we see her as a good role model for young women on the rise career-wise," Yau said.

The campaign will roll out in mid-May across print publications such as Cleo, Her World, Elle, Seventeen and The Straits Times, and on outdoor bus shelters island-wide as well. TBWA handled creative duties while OMD and Word of Mouth Communications oversaw media and PR responsibilities.