IHub bags new deals on iExpress
Wong
Published: May 07, 2009
- iHub announces new publisher partnerships
- Reaching consumers online
- Targets its ads across Asia
Singapore - Interactive Hub has announced new partnerships with more than 10 premium publishers such as Channel NewsAsia, sgCarMart.com, ShareInvestor and LiveJournal on its iExpress platform - a performance-based advertising network.
Together, the websites will constitute the iExpress premium network which serves more than 100 million impressions monthly in Singapore alone. In addition, iExpress has linked up with more than 50 global ad networks and publishers.
iExpress targets its ads across Asia and the network can target users with varied interests via retargeting - targeting an advertiser's ad at users that have recently visited the advertiser's corporate website or related websites in the network.
"Advertisers can opt for CPM or CPC buys on iExpress depending on their marketing objectives. In a rough economy in which every dollar counts, CPC advertising is perfect for direct response campaigns as the risks are low and its targeted reach ensures maximum ROI for advertisers," Kenniess Wong, regional managing director of Interactive Hub, said.
"In addition, our premium network warrants that the advertiser's ad will never run on undesirable websites."