BBH expands Unilever's Surf base

• Unilever's Surf expands remit for BBH
• Now includes Asia, Africa & Middle East
• Exisitng markets are Latin & North America, Europe
  

Global - BBH has further expanded its global remit on Surf - Unilever's global detergent brand to Asia, Africa, and the Middle East.

BBH has held the creative responsibilities for Surf in Latin America, North America and Europe since 2003. All account and creative work for Asia will be led out of BBH Asia Pacific while BBH will partner creative agency The Hardy Boys for work conceived for Africa and the Middle East which also includes Turkey.

"This is a very important global consolidation for us. Much of the brands future growth will come from the developing markets in Asia and AMET, so to partner Unilever in pursuit of this is a challenge that we relish," Simon Sherwood, CEO of BBH Worldwide said.

"Surf is a great brand that demands great work. We look forward to helping deliver this in Asia," John Hadfield, managing director of BBH Asia Pacific said.