Girls Night In for Hill & Knowlton

• H&K wins Girls Night In
• Annual Cancer Council initiative to raise funds for women's cancers
• Targets 20% growth on funds from 2008
  

Australia - Hill & Knowlton has been appointed to manage the PR campaign for this year's Girls Night In (GNI), an annual Cancer Council initiative to raise funds for women's cancers.

H&K will be working with GNI to implement an integrated communication campaign, including media relations, celebrity acquisition, event management, promotions, social media, digital and sponsorship. The goals of the campaign are to communicate important health messages as well as motivate women to register for GNI. 

"We needed a PR partner who not only had the right expertise and skills but also the passion and understanding that GNI is a fun event for a serious cause," Jodie Wainwright, National Event Manager for Girls Night In, said.

Last year, approximately 10,000 events were held nationally, equating to around 150,000 women participating, raising over $4.9M.

The target for 2009 is a 20% growth on funds raised from 2008. 

GNI was launched nationally by the Cancer Council in 2005 to raise funds for women's cancers, including breast and gynaecological cancers.