Interactive ads to launch LG handset

• LG campaign for latest handset
• Mobile projection on the MTR floor
• Posters and TV elements launched
  

Hong Kong - LG has kicked off a multi-media campaign across MTR stations of Causeway Bay and Mongkok to launch its latest touchscreen handset.

By projecting the KM900 Arena interface onto the floor sticker, passengers will be able to interact with the different features, such as the large touchscreen and the phone's.

The interactive elements will be supported with a poster campaign, pillar wraps as well as TV commercials that broadcast by the head-on Plasma Ring TVs in the underground.

Amy Chan, deputy managing director MTR advertising, JCDecaux Transport said passengers are more receptiove to interactive advertising.

"Through the domination effect and engagement experience, passengers will become much more receptive towards this new project," she said.