A+M Issue 3 now out

Malaysia - Issue three of Malaysia's sharpest and most influential read for the marketing community, Advertising+Marketing Malaysia is now out - with the cover story this issue looking at the big ideas marketers in the travel industry are using to overcome the considerable challenges in the region.

A+M and the companion website ammalaysia.com are the bright new industry reads for Malaysia and the only place you will find real news, strategy, advice from the industry's respected sources quoted. There's no paid for content like you might find in our competitors and the articles are researched, interviewed for and written by a dedicated KL based editorial team, supported by regional teams in Hong Kong and Singapore.

Other highlights include special reports on sports sponsorship marketing and IT marketing, a profile of Al Jazeera in the context of it's recently established sales and marketing hub in KL - through the eyes of then chief marketer Hedi Smirani in his last major interview before he left the broadcaster.

You will also find Malaysia's and the region's best thought leading opinion in the marketing, advertising and media space, creative showcases of new work and our "job shuffle" section charting the movement's of the industry's key people.

This issue also includes an extensive write up from our very first industry round table in KL which brought  together  marketing chiefs from such brands as MasterCard, CIMB, L'Oreal, Citibank, Strategic Public Relations and Tune Hotels among others.

From the May issue A+M moves out of the pilot stage or bimonthly frequency to a monthly frequency as the magazine prepares for its audit application.