Angels & Demons channels OOH in Singapore

• New campaign from Sony Pictures
• Advertising the new Angels & Demons film
• Out-of-home campaign with SMRT Media

Singapore - Sony Pictures has launched an out-of-home advertising campaign in Singapore to promote Angels & Demons - the film sequel to The Da Vinci Code.

SMRT Media has launched the campaign in its stations, targeting both the town and heartland stations such as Cityhall, Bugis, Somerset, Toa Payoh, Clementi, Ang Mo Kio and Bedok to showcase their visuals. There will also be an ‘amazing race' type of adventure hunt throughout Singapore on 9 May where contestants stand a chance to win a stay at The Westin Excelsior, Rome - the hotel where the filming of Angels & Demons took place.

CNS Connections created the visuals for the ad campaign while Universal McCann was the media agency involved.

"It's quite an extensive campaign with a very high visibility island-wide and it's to coincide with the launch of the movie on 14 May. SMRT Media is proud to launch this campaign in our stations," Ken Yong, associate director of marketing for SMRT Media, said.