Automotive ad spend reaches $83 million in Singapore

Singapore - Automotive companies spent US$55 million (S$83 million) on advertising in Singapore for 2006, according to a 2006 Media Index study published by The Nielsen Company.

In total, automotive companies spent over US$395 million (S$599 million) on advertising in 2006, of which China took the largest share of 47%, followed by Australia with 17%, India with 15% and South Korea 6%.

Toyota, the Asia Pacific region's biggest advertiser in automotive-related advertising in 2006, spent US$292 million (S$443 million), followed by Hyundai with US$197 million (S$298 million) and Nissan with US$154 million (S$233 million) in third place.

Media Index is a single source multi-media survey from The Nielsen Company, providing insight into consumers' media consumption of newspaper reading, TV viewing, radio listening, cinema visits, internet surfing; their lifestyles, attitudes, transport usage and product consumption across nine markets in the Asia Pacific.