Effie win is creative and ROI

• Isaac Newton gives meaning to Effies, as explained by  Fairnington
• Third and final Effie Effectiveness Talk
• Scheduled for 6 May
  

Malaysia - Winning an Effie means the advertiser has not only created a creatively stimulating campaign but has gained effective returns on investments, said Alan Fairnington, chief executive of Batey Singapore.

He will speak more at the third and final installment of the Effie Effectiveness 2009 talk series on 6 May, in his session titled "How Sir Isaac Newton and Bishop Berkeley established the importance of the Effie".

"I will be providing stimulus to participants on how we can relate Newton and Berkeley to effectiveness and entering the Malaysia Effie Awards," Fairnington said.

Henry Tan, chief operating officer of Astro TV and Nichola Rastrick, managing director, Millward Brown, Singapore will also deliver talks titled "Common Sense Effectiveness" and "Ad returns - The long-term investment plan" at the event.

It will take place from 2.30pm at the Cybertorium, Menara Star and seating is limited. Details, contact Shu Ling from Marcomm at 03-7660 8535,