Golden Grand Prix looks to WE for PR support

• Publicising the Film Actors Recruitment program
  
• World class athletes to participate
• We to provide PR and news management services

Shanghai - Shanghai Golden Grand Prix has appointed Waggener Edstrom as its PR agency for brand awareness in China.

To continue the sporting legacy left by the Beijing Olympics, the PR agency will launch a series of publicity events to promote the Grand Prix Promotional Film Actor Recruitment this month and the Charity Marathon in May.

World-class medalists and world-class athletes such as Liu Xiang and his rival Dayron Robles will join the annual race in the city while Jamaican sprinter Usain Bolt, Russian pole vaulter Yelena Isinbayeva and other renowned sportsmen will be the guests of the Game.

"Sports brand marketing has grown gradually during the past few years, and we are very pleased to see this famous sporting event attach such great importance to its public relations and branding efforts," Winnie Lai, vice president & general manager of WE China, said.

The event will be inaugurated in September and is officially approved as an International Association of Athletics Federations outdoor event. A TVC and press campaign will also be part of the publicity.