H&K hits purple patch

Hill & Knowlton Singapore has hit a purple patch of late, with seven clients streaming in from quarter three to quarter four of this year. These include Carlo Gavazzi Automation Singapore, Bausch & Lomb, Schering, Barokes Wine, BP Singapore, Innomed and Privasys Inc.

"All of us at Hill & Knowlton are elated to have these new clients express confidence in us," said Jimmy Tay, Chief Executive, Southeast Asia. "I think we won these clients, as always, by demonstrating our capabilities and resources here and across our global network, with all this presented with dedicated research, imagination, creativity and passion."

Tay said Hill & Knowlton's common duty towards these clients would involve helping them achieve their business and organisational goals with long-range strategic counsel drawing on the agency's "deep local understanding and wide global network".

"Publicity efforts would include campaigns that are broad enough to cover all key influencers in a particular situation, yet focused on a very targeted approach, customised to achieve our clients' objectives," said Tay.

According to Marketing's recent special annual edition of Singapore's top agencies, Hill & Knowlton was selected as the PR agency client marketers would most likely shortlist

when considering a PR shop to take on their public relations duties.