Zuji tests the power of social networking

Hong Kong - Dell is said to have made millions using Twitter to flog its products and now online travel company Zuji is employing a similar tactic to drive its latest promotion.

The Hong Kong-based online travel agency has launched a three day interactive campaign where ticket prices will be issued on a stock market-style basis with demand to be driven via three main social media portals Twitter, Facebook and Alivenotdead.

"Just like the stock market, we will be revealing in real time the price of the flights to London at regular intervals from 1pm to 5pm for the next three days from 21-23 April," a Zuji promotion said.

"The prices will change depending on the demand from you our travelers who will be booking the holidays to London."

Kitty Pang, marketing manager at Zuji, said over the next three days Zuji's marketing team will work closely with its product team and promo partner Air New Zealand to maintain Twitter posts and drive traffic to its site.

She said for a live and interactive campaign such as this it was important to make it a team effort.

"Everyone is talking about web 2.0 and we want to see where we can take this."

One example of how the tick issuing said: "Who will win the FA Cup Chelsea or Everton, see it live, tickets to London for the next 30 minutes are HK$2,140."

Followers were then driven from Twitter to Zuji's webite to purchase the ticket.