MARKETING TV: No redundancies, says MediaCorp's Koh

 Singapore - Marketing recently sat down with Edwin Koh, MediaCorp's senior vice-preisdent of marketing and sales planning, to talk about the broadcaster's group sales and marketing team realignment.

As part of the new structure the sales teams for the individual platforms will direct their efforts on account servicing, while the marketing teams will be merged to emphasize on delivering creative solutions and driving communications to the trade.

Marketing caught up with Koh to find about more about the new structure and whether or not it would entail redundancies.

To view the full interview click here. Alternatively, you can now see the interview on our Marketing TV panel at our home page marketing-interactive.com.