P&G appoints H&K and MS&L
P&G's Olay campaign
Published: Apr 21, 2009
- P&G appoints two PR agencies
- MS&L and H&K selected
- Both have regional mandate
Regional - Procter & Gamble (P&G) has appointed MS&L and Hill & Knowlton as its PR agencies for the region.
As per the new agency alignment, MS&L will handle the regional corporate communications while, Hill & Knowlton will be responsible for crisis management.
"We will be working closely with VP Erik Jonnaert and his external relations team to proactively identify, anticipate and mitigate emerging issues," Jimmy Tay. chief executive, Southeast Asia for H&K, said.
The contract with H&K lasts 16 months and the task involves strategic counseling, planning, testing and activating an H&K swat team, if and when necessary.
P&G and MS&L could not be reached for comment.
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