Greenply APAC work to G2

Regional - India's largest interior infrastructure company, Greenply Industries Limited (GIL) has appointed G2 Singapore to handle its Asia Pacific advertising account.

A US$ 146.5 million valued company, its flagship decorative laminate brand Greenlam is exported to markets across the region such as Malaysia, Hong Kong, Thailand, Indonesia, Taiwan, Australia, and China while the Asia Pacific head office is based in Singapore.

"Greenlam is a fantastic brand and we hope to build a strong equity across the APAC region through G2 Singapore's activation capabilities," Subbaraju Alluri, CEO of Grey Group Singapore, said.

"Targeting to architect's, Interior designers, Builders and Consumers in multiple markets would be a huge challenge but we have identified some very interesting ways to overcome those challenges and build Greenlam into a powerful brand.".

The agency starts work on the account immediately and is responsible for all 360-degree communications.